VENDOR

Jaye Beard

What the Sleuth!? is an independent mystery bookstore based in Santa Monica, specializing in noir, gothic mysteries, psychological thrillers, suspense, true crime, and darker fiction. We offer a curated selection of new books, our signature Cold Case Files (mystery books wrapped with genre clues, bookmarks, and tea), and detective-themed merchandise and accessories. Our distinctive Los Angeles noir aesthetic makes our booth a natural fit for Gothmas and its alternative, gothic atmosphere.